The brand was born in Naples, in 2003, from an idea by Geppi Marotta which made Fratelli La Bufala market leader in Italy and in the world, with exponential growth within a few years. The innovation of the business idea lies in acting as an ambassador of Neapolitan pizza at an international level, through a network of restaurants with a common identity, while each maintaining its own uniqueness. Product authenticity and traditional cuisine are the inspiring principles of Fratelli La Bufala which challenges homologation and standardized food by bringing authentic Neapolitan culture across borders. From Naples to London, from Milan to Dubai, from Rome to Miami, there are many Fratelli La Bufala restaurants in Italy and abroad, partly owned and partly franchised, present on the street, inside shopping centers and airports. The restyling of the historic Mergellina restaurant in Naples marks, in 2018, the inauguration of a new retail strategy that enhances some locations such as Milan, Rome, London with the introduction of flagship stores and focuses on the "La Bufala" concept in all its declinations. partly owned and partly franchised, present on the street, in shopping centers and airports. The restyling of the historic Mergellina restaurant in Naples marks, in 2018, the inauguration of a new retail strategy that enhances some locations such as Milan, Rome, London with the introduction of flagship stores and focuses on the "La Bufala" concept in all its declinations. partly owned and partly franchised, present on the street, in shopping centers and airports. The restyling of the historic Mergellina restaurant in Naples marks, in 2018, the inauguration of a new retail strategy that enhances some locations such as Milan, Rome, London with the introduction of flagship stores and focuses on the "La Bufala" concept in all its declinations.
